Download Andrew Hallinan’s Resume

analytics

Why I Threw Guns Out of a Helicopter

Damn good marketing.

For a long time now, I’ve been working with large brands that have a huge budget for TV spend or video on YouTube.

Traditionally, they’ve been creating advertising that they force feed the consumer while they’re involved in entertainment.

For instance, if you’re watching your favorite TV show or YouTube channel, the ads are annoying.

My goal here was to create a joint ad that people WANTED to watch. It’s a commercial for both the gun and for Florida Gun Supply – but people SEEK it out, they SHARE it via social media, and they INTERACT with this ad.

Watch to see what I mean.